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Rule-developing experimentation
Rule Developing Experimentation or RDE is a systematized solution-oriented business process of experimentation that designs, tests, and modifies alternative ideas, packages, products, or services in a disciplined way using experimental design, so that the developer and marketer discover what appeals to the customer, even if the customer can’t articulate the need, much less the solution.
== Explanation ==
Rule Developing Experimentation was developed by Moskowitz Jacobs Inc. in cooperation with Professor Jerry (Yoram) Wind (Wharton School of Business at University of Pennsylvania). The term was initially coined by (Dr. Howard R. Moskowitz ) and (Dr. Alex Gofman ) in a series of articles and conference papers(). The paradigm for systematic design and developing/using the rules in various applications was formalized in their book Selling Blue Elephants: How to Make Great Products That People Want Before They Even Know They Want Them (Wharton School Publishing, 2007)().
Some aspects of RDE have previously been used during the past 25 years for the design and optimization of physical products, product development concepts, marketing communications, as well as packaging. Beginning in 1982, RDE was variously described in different books and articles by a number of different terms (e.g., product optimization), depending on the product area and the topics (e.g., (), (), (), ()). RDE has been effectively utilized over the years by many of Fortune 500 companies around the world.
抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』
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